Privacy Policy
At m777live, your privacy is a fundamental priority — not a legal formality. This policy explains exactly what personal data we collect, how we use it, and the rights you hold as a player on our platform.
Last Updated: 1 January 2026Your Privacy, Our Responsibility
Six principles that underpin how m777live handles every piece of personal information you share with us. The full policy details follow below.
Data Minimisation
We collect only the personal data strictly necessary to operate your account, process transactions, and comply with our legal and regulatory obligations. No excessive or speculative data collection.
Bank-Grade Security
All personal data is stored on encrypted servers protected by 256-bit SSL technology. Access to player records is strictly limited to authorised personnel on a need-to-know basis.
No Third-Party Selling
Your personal data is never sold, rented, or traded to third-party marketing companies. We share data only with regulated service providers who require it to deliver a specific function for your account.
Your Data Rights
You have the right to access, correct, export, and request deletion of your personal data at any time. Submit a request via our live support team and we will respond within 30 calendar days.
Transparent Cookie Use
We use cookies strictly for session management, security, and platform analytics. No third-party advertising cookies are placed on your device without your prior awareness and consent.
Malaysia-Aware Practices
Our data handling practices are designed with Malaysian players in mind, including compliance with applicable personal data protection frameworks relevant to the regions we serve.
1 Introduction
This Privacy Policy ("Policy") is issued by m777live ("we", "us", "our", "the Platform") and governs the collection, use, storage, disclosure, and protection of personal data obtained from players, visitors, and users ("you", "your") who access or use the m777live platform at https://m777live.cam and all associated services.
m777live is committed to protecting your privacy and handling your personal data with transparency, integrity, and appropriate technical safeguards. We recognise that players across Malaysia — from Kuala Lumpur and Penang to Johor Bahru, Petaling Jaya and Shah Alam — entrust us with sensitive personal and financial information, and we take that responsibility seriously.
By registering an account, depositing funds, or otherwise using our platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you must cease using the platform immediately.
This Policy should be read in conjunction with our Terms & Conditions and Responsible Gambling Policy, both of which form part of the overall agreement governing your use of m777live.
2 Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
- "Personal Data" — Any information that identifies or can be used to identify a natural person, directly or in combination with other data, including but not limited to name, email address, phone number, residential address, date of birth, financial account details, and device identifiers.
- "Processing" — Any operation or set of operations performed on personal data, including collection, recording, storage, retrieval, use, disclosure, transmission, erasure, or destruction.
- "Data Controller" — m777live, as the entity that determines the purposes and means of processing personal data collected through the platform.
- "Data Processor" — A third party that processes personal data on behalf of m777live pursuant to a written agreement and under our instruction.
- "KYC" — Know Your Customer — the identity and age verification process required by m777live for regulatory compliance and fraud prevention.
- "Cookies" — Small text files placed on your device by a web server when you visit a website, used to retain session and preference information.
3 Data We Collect
m777live collects personal data in the following categories. The table below summarises the types of data we collect and the context in which each arises:
| Data Category | Specific Data Points | Collection Context |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, MyKad or passport number | Account registration; KYC verification |
| Contact Data | Email address, phone number, residential address (including city, state, postcode) | Account registration; customer support interactions |
| Financial Data | Bank account details, e-wallet identifiers (Touch 'n Go, Boost, GrabPay), USDT wallet address, transaction history | Deposit and withdrawal processing; AML compliance |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, geolocation (country/region level) | Automatic collection on platform access |
| Gameplay Data | Game history, bet amounts, win/loss records, bonus redemptions, session duration | Platform use; responsible gambling monitoring |
| Communications Data | Content of live chat transcripts, email correspondence, support ticket details | Customer support; dispute resolution |
| Verification Documents | Scanned copies or photos of government-issued ID, utility bills, bank statements | KYC verification; AML compliance |
Sensitive Data: m777live does not intentionally collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (other than self-declared responsible gambling information), or biometric data for identification purposes. If you voluntarily disclose such information in support communications, we will handle it with heightened care and retain it only as long as necessary.
4 How Data Is Collected
We collect your personal data through the following channels:
4.1 Direct Submission. Data you voluntarily provide during account registration, identity verification, deposit or withdrawal requests, promotional opt-ins, and customer support communications.
4.2 Automated Technical Collection. Data collected automatically when you access the platform, including IP addresses, device fingerprints, browser characteristics, and session activity logs generated by our web servers and analytics infrastructure.
4.3 Cookies and Similar Technologies. Session cookies, persistent cookies, and similar tracking technologies placed on your device as described in Section 10 of this Policy.
4.4 Payment Service Providers. Transaction confirmation data received from payment processors including Touch 'n Go, Boost, Maybank, CIMB, Public Bank, Hong Leong Bank, DuitNow, FPX and cryptocurrency network confirmations. We do not receive full financial account credentials directly from these providers.
4.5 Identity Verification Services. Confirmation results from third-party KYC and anti-money laundering screening services engaged to verify player identities and screen against regulatory watchlists.
4.6 Third-Party Sources. Publicly available information or data from fraud prevention databases, credit reference agencies, or law enforcement bodies where applicable to our legal obligations.
5 Data Processing & Use
m777live processes your personal data for the following specific purposes:
- Account Management: Creating, maintaining, and securing your player account, including authentication and access control.
- Transaction Processing: Processing deposits and withdrawal requests via your chosen Malaysian payment method (e-wallet, bank transfer, FPX, DuitNow, or USDT TRC20) and maintaining accurate financial records.
- Identity Verification (KYC): Verifying your identity and age (minimum 21 years) in compliance with our legal and regulatory obligations, and screening against anti-money laundering (AML) and counter-terrorism financing (CTF) requirements.
- Customer Support: Responding to enquiries, resolving disputes, processing bonus claims, and addressing technical issues reported through live chat or email correspondence.
- Responsible Gambling: Monitoring gameplay patterns to identify potential indicators of problem gambling and applying player-requested or platform-initiated limits, cooling-off periods, or self-exclusions.
- Platform Improvement: Analysing aggregated and anonymised usage data to improve platform performance, game selection, and user experience.
- Legal and Regulatory Compliance: Meeting obligations imposed by applicable laws, including responding to lawful requests from courts, regulators, or law enforcement agencies.
- Fraud Prevention and Security: Detecting, investigating, and preventing fraudulent activity, unauthorised account access, money laundering, and other prohibited conduct.
- Marketing Communications: Sending promotional offers and platform updates to players who have consented to receive such communications. You may withdraw marketing consent at any time by contacting our support team.
6 Legal Basis for Processing
m777live processes your personal data on the following legal bases as applicable to each specific processing activity:
- Contractual Necessity: Processing required to perform our obligations under the Terms & Conditions, including account management, payment processing, and providing access to platform services.
- Legal Obligation: Processing necessary to comply with applicable laws and regulatory requirements, including KYC, AML, CTF obligations, and responses to lawful authority requests.
- Legitimate Interests: Processing conducted for our legitimate business interests, including fraud prevention, platform security, and aggregate analytics, where those interests are not overridden by your fundamental rights.
- Consent: Processing based on your explicit consent, including receipt of marketing communications and the use of non-essential cookies. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.
7 Data Sharing & Disclosure
m777live does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. We disclose personal data only in the following limited and controlled circumstances:
7.1 Service Providers. We share data with contracted third-party service providers who perform specific functions on our behalf, including payment processing (Touch 'n Go, Boost, GrabPay, bank FPX services, USDT processors), identity verification, fraud detection, cloud hosting, and customer support infrastructure. All such providers are bound by data processing agreements requiring them to protect your data and use it solely for the specified purpose.
7.2 Game Studios. Aggregated, non-identifiable gameplay data may be shared with our licensed game content providers for performance analytics purposes. No personally identifiable information is shared with game studios.
7.3 Legal and Regulatory Authorities. We may disclose personal data to courts, law enforcement agencies, financial regulators, or other government bodies where required to do so by applicable law, court order, or regulatory direction. We will notify you of such disclosure where legally permitted to do so.
7.4 AML and Fraud Prevention Agencies. We may share data with recognised anti-money laundering databases, credit reference agencies, and fraud prevention services as part of our legal compliance obligations.
7.5 Business Transfers. In the event of a merger, acquisition, restructuring, or sale of all or part of our business, personal data may be transferred to the acquiring entity as part of that transaction. You will be notified prior to your personal data becoming subject to a materially different privacy policy.
8 Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including compliance with applicable legal obligations. Our general retention schedule is as follows:
- Account and Identity Data: Retained for the duration of your account and for a minimum of five years following account closure, in accordance with applicable AML and financial record-keeping requirements.
- Transaction Records: Retained for a minimum of five years from the date of the transaction for financial audit and AML compliance purposes.
- KYC Documents: Retained for a minimum of five years following the completion of the KYC process or account closure, whichever is later.
- Customer Support Correspondence: Retained for up to three years from the date of the last interaction, or longer if the correspondence relates to an unresolved dispute or legal matter.
- Technical and Session Logs: Typically retained for 12 months for security monitoring and fraud investigation purposes, then deleted or anonymised.
- Marketing Consent Records: Retained for as long as you hold an account and for a reasonable period thereafter to demonstrate compliance with consent requirements.
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be linked to you as an individual.
9 Data Security
m777live implements a comprehensive set of technical, organisational, and procedural security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our key security measures include:
- 256-bit SSL (Secure Socket Layer) encryption for all data transmitted between your device and our servers.
- Encryption at rest for all databases containing personal and financial data.
- Role-based access controls ensuring that only specifically authorised personnel can access player personal data, on a strict need-to-know basis.
- Regular third-party security audits and penetration testing of platform infrastructure.
- Two-factor authentication (2FA) available for player accounts and mandatory for internal administrative access.
- Incident response procedures designed to detect, contain, and notify affected parties of any personal data breach within required regulatory timeframes.
Your Responsibilities: While we take extensive measures to protect your data on our end, you are also responsible for maintaining the security of your account credentials. Use a strong, unique password and do not share your login details with any other person. If you suspect unauthorised access to your account, contact our support team immediately via live chat.
10 Cookies & Tracking Technologies
m777live uses cookies and similar tracking technologies on our platform. By continuing to use the platform after being notified of our cookie use, you consent to the placement of cookies as described in this section.
10.1 Strictly Necessary Cookies. These cookies are essential for the platform to function correctly. They manage your login session, maintain security tokens, and ensure that your account remains accessible during a browsing session. These cookies cannot be disabled without impairing core platform functionality.
10.2 Analytics Cookies. We use first-party analytics cookies to understand how players interact with the platform — which pages are most visited, where users encounter difficulties, and how navigation flows can be improved. Analytics data is aggregated and does not identify individual users.
10.3 Preference Cookies. These cookies remember your platform preferences such as language settings and display options so that you do not need to re-configure them on each visit.
10.4 No Third-Party Advertising Cookies. m777live does not place or permit third-party advertising networks to place tracking or profiling cookies on your device through our platform.
10.5 Cookie Management. Most web browsers allow you to control and delete cookies through browser settings. Please be aware that disabling certain cookies may affect the functionality of your m777live account. For full instructions on managing cookies in your browser, refer to your browser's help documentation.
11 Your Rights as a Data Subject
You hold a number of rights with respect to your personal data held by m777live. These rights may be exercised by contacting our support team via live chat or by emailing us at the address listed in Section 15. We will respond to all verified requests within 30 calendar days.
Right of Access
Request a copy of all personal data we hold about you in a structured, commonly used format.
Right to Rectification
Request correction of inaccurate or incomplete personal data held in your account.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
Right to Restriction
Request that we limit processing of your data in certain circumstances, for example while a correction request is under review.
Right to Portability
Request your personal data in a machine-readable format suitable for transfer to another service provider where technically feasible.
Right to Object
Object to processing of your data carried out on the basis of legitimate interests, including profiling for marketing purposes.
Please note that certain rights are subject to limitations where processing is required for legal compliance, fraud prevention, or the performance of contractual obligations. We will clearly explain any applicable limitations when responding to your request.
12 Minors & Age Policy
m777live strictly prohibits the use of our platform by any person under the age of 21 years. We do not knowingly collect personal data from individuals under this age threshold. Age verification is a mandatory step in our KYC process and is enforced without exception.
If we become aware that personal data has been collected from a person under the age of 21 — whether through registration, payment activity, or any other means — we will immediately suspend the associated account, delete all collected personal data, and void any associated transactions or winnings.
Parents or guardians who believe that a minor has accessed our platform or submitted personal data should contact our support team immediately at [email protected] so that appropriate action can be taken without delay.
13 International Data Transfers
m777live operates globally and may transfer personal data to servers or service providers located outside Malaysia. Where such transfers occur, we take steps to ensure that appropriate safeguards are in place to protect your personal data at a standard equivalent to the protections applicable in your home jurisdiction.
Safeguards for international data transfers may include contractual data protection clauses, data processing agreements with certified security standards, and transfers only to jurisdictions with adequate data protection frameworks recognised as providing comparable protections to those applicable in Malaysia.
14 Amendments to This Policy
m777live reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable laws, or regulatory requirements. The "Last Updated" date at the top of this page will be revised with each update.
Where changes are material — meaning they significantly affect your rights or how we use your personal data — we will notify registered players by email to their registered address at least 14 days before the changes take effect. For minor administrative updates, a revised date and updated text on this page constitutes sufficient notice.
Your continued use of the m777live platform following the effective date of any updated Privacy Policy constitutes your acceptance of those changes. If you do not accept a material change, you are entitled to close your account before the effective date. Your real-money balance will be returned subject to standard verification and withdrawal procedures.
15 Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by m777live, please contact us using the following details. Our data protection team will respond to all privacy-related enquiries within 30 calendar days.
[email protected] — please use subject line "Privacy Request" for data subject requests
Available 24 hours a day, 7 days a week via the m777live platform
https://m777live.cam
To exercise any of the data subject rights described in Section 11, please contact our support team via live chat or email with sufficient information to verify your identity. We may request a copy of your identity documents before processing sensitive data requests to ensure your personal data is not disclosed to unauthorised parties.
Your Data is Safe at m777live
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For players aged 21 and above only. Please gamble responsibly.